Fall 2011 Creative Process

Fall  2011 Creative Process

Fall 2011 Creative Process


FOR YOU FOR HER is the name of the Luxury Line made by HF Hyperactif. The whole concept involves lots of creativity & global trends use like the Cinematic nostalgia trend (Fim noir movies or Federico Fellini's characters aesthetics to name a few ones) translated in prints and button shapes). Developed for a very specific type of woman: A sophisticated, feminine but trendy girl with a bit of a classical touche.

For this Fall the line reaches inspiration from a large life moments variety: maybe an early wake up cup of coffee to a stylish dowtown outfit, mind thoughts, outdoors freedom qui souvien european landscapes & contemporary magazine's reading.

Femininity and  minimal delicateness, are adjectives  that could well describe our  season’s collection.